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Trusted by our clients since 2008, saving them millions in processing fees.

Who We Are

About our Firm

Allifide Merchant Group is a premier merchant services brokerage specializing in strategic payment processing solutions for established businesses with complex payment needs. We combine extensive industry expertise, carefully selected processing partnerships, and best-in-class payment technology to deliver customized solutions that help businesses streamline transactions, optimize processing costs, and operate more efficiently.

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Beyond payment processing, we provide access to advanced payment hardware, point-of-sale systems, and integrated business software through our technology partners and sister company, Buffalo POS. Our approach goes beyond simply securing competitive rates. We build long-term partnerships centered on transparency, accountability, and exceptional service.

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From evaluating processing costs and identifying the right technology to managing implementation and providing ongoing support, we take a comprehensive approach to payment solutions, giving business owners the confidence that every detail is being handled by a team committed to their success.

Modern Office View

Years in Perspective

2008

Our journey into payment processing began when our own painting company struggled to get honest, transparent answers about processing fees. That experience sparked a commitment to bringing greater transparency, integrity, and accountability to an industry that needed it.

2009

As our merchant services business grew, we established relationships with multiple payment processors and technology partners. This expanded our capabilities and allowed us to serve businesses across a diverse range of industries, including both high-risk and low-risk sectors.

2012

We officially launched the Allifide brand, inspired by the Latin roots of Ally and Fides, representing a partnership built on trust and faithfulness. The name embodied the principles that continue to define our business: integrity, loyalty, and lasting relationships.

2023

We launched Buffalo POS as a sister company to Allifide Merchant Group, expanding our offerings beyond payment processing into advanced payment hardware and software solutions. This addition allowed us to provide clients with a more comprehensive approach to payment technology and business operations.

2026

We refined our focus to serving businesses processing $1 million or more annually in credit card and ACH payments. This strategic shift allows us to deliver the elevated, personalized, white-glove service and dedicated support that larger, more complex businesses deserve.

Our Team

At Allifide, we bring together industry expertise, innovative technology, and a shared commitment to exceptional client service. Our team is built around integrity, accountability, and personalized attention, ensuring every client receives thoughtful solutions and responsive support. We believe in combining the best of human expertise and modern technology to deliver a level of service that goes beyond expectations.

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Dan Henderson

President

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Laurie Henderson

Vice President

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Monica

Director of Account Management

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Emilia

Director of Client Communications

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Titus

Director of Technical Support

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Cole

Call Specialist

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Mark

Director of Marketing

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Samantha

Director of Social Media

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Hunter

Director of Client Development

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Trevor

Trend Analyst

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Alan

Pricing Analyst

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Cody

Chief Software Developer

"The difference between processing payments and protecting profitability is having the right partner."

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