Privacy Policy

Allifide Merchant Group ("Allifide," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website, how we use it, and the measures we take to safeguard it. By accessing or using our website, you acknowledge this Privacy Policy.

1. Information We Collect

Allifide Merchant Group collects limited information through its website, primarily when visitors voluntarily submit an inquiry or request additional information about our services.

Information we may collect includes:

Name
Business name
Email address
Telephone number
Information voluntarily included in an inquiry or message

We do not collect merchant processing applications, banking information, credit card numbers, Social Security numbers, or other sensitive financial information through our website.

2. How We Use Your Information

Information submitted through our website may be used to:

Respond to inquiries and requests for information.
Communicate regarding our merchant services and technology solutions.
Evaluate potential business relationships.
Provide requested information about our services.
Improve our website and overall customer experience.

We use information only for legitimate business purposes and do not sell personal information collected through our website.

3. Merchant Applications & Third-Party Payment Processors

Allifide Merchant Group operates as a merchant services brokerage, working with a network of independent payment processors and technology partners.

When a prospective client is ready to establish a merchant account, Allifide facilitates the application process through the selected payment processor. Applications are completed directly through the individual processor's designated online platform.

These applications may require sensitive information, including business financials, ownership details, banking information, tax identification numbers, and other information necessary for underwriting and account approval.

Allifide does not independently collect, host, or store the sensitive financial information submitted through these third-party application platforms.

Once you leave our website and access a third-party application, your information is subject to that provider's own privacy policy, security practices, and terms of service. We encourage all applicants to review the applicable provider's policies before submitting information.

4. Third-Party Websites & Technology Providers

Our website may contain links to external websites, applications, and services operated by independent third parties.

These may include payment processors, technology providers, software platforms, and our sister company, Buffalo POS.

Allifide Merchant Group does not control the privacy practices, information collection, or security procedures of independently operated third-party websites.

We are not responsible for the privacy policies or practices of these external providers. Visitors are encouraged to review the privacy policies of any third-party website they access.

5. Cookies & Website Analytics

Our website hosting provider and any integrated website tools may use cookies or similar technologies to support website functionality, maintain security, and understand general website traffic.

Depending on the tools enabled on our website, limited technical information may be collected automatically, such as:

IP address
Browser type and device information
Operating system
Pages visited and time spent on the website
General website usage information

This information may be used to maintain website functionality, identify technical issues, and improve the visitor experience.

You may be able to manage or disable cookies through your browser settings. Certain website features may be affected by disabling cookies.

6. How We Share Information

Allifide Merchant Group does not sell personal information collected through its website.

We may share limited information with trusted service providers when necessary to operate our website, manage communications, respond to inquiries, or provide requested business services.

Information may also be disclosed when required by law, legal process, or to protect our legitimate business interests and legal rights.

We do not authorize third-party service providers to use information shared with them for purposes unrelated to the services they provide to us.

7. Data Security & Retention

We take reasonable measures to protect information submitted through our website against unauthorized access, misuse, alteration, or disclosure.

Access to submitted information is limited to those who need it for legitimate business purposes.

We retain information only for as long as reasonably necessary to fulfill the purposes outlined in this policy, maintain business records, or comply with applicable legal obligations.

While we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.

8. Your Privacy Rights

Depending on your state of residence and applicable privacy laws, you may have certain rights regarding your personal information, including:

The right to request access to personal information we maintain about you.
The right to request corrections to inaccurate information.
The right to request deletion of personal information, subject to applicable legal exceptions.
The right to understand how your information is collected and used.
The right to opt out of certain forms of data processing where applicable.

To submit a privacy-related request, please contact us using the information provided below.

We will review and respond to requests in accordance with applicable law.

9. Children's Privacy

Our website and services are intended for business owners, professionals, and individuals conducting legitimate business inquiries.

We do not knowingly collect personal information from children under the age of 13. If we become aware that information has been submitted by a child without appropriate authorization, we will take reasonable steps to address it.

10. Changes to This Privacy Policy

Allifide Merchant Group reserves the right to update or modify this Privacy Policy as our business practices, technology, or applicable legal requirements change.

Any revisions will be published on this website, with the updated effective date reflected above.

We encourage visitors to review this policy periodically to remain informed about how their information is handled.